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Perry's Daytona Beach Hotel Featured in Bealls Commercials
Daytona Beach, FL - When the Dalton Agency, a leading Southern advertising firm, was scouting Daytona Beach hotel locations at which to produce television commercials for its client, Bealls Department Stores, it landed at Perry's Ocean Edge Resort in Daytona Beach. Perry's offered backdrops reminiscent of classic Florida, framed with a magnificent view of the Atlantic Ocean and wide, smooth, sandy beaches.

"We needed a location at which we could shoot television commercials to showcase fashions for the Florida lifestyle," said Jill Collins, Broadcast Manager for the Dalton Agency. The two-day shoot occurred in early January.  By the end of the month, the images began to appear on network and cable television for Bealls.

Why Perry's Daytona Beach hotel? It turns out that one of Dalton's employees visited Perry's while on family vacations as a child. She remembered the place and suggested the agency consider it for the shoot. When agency producers visited Perry's to evaluate it for the project, they found a location that was perfect for the retro-themed advertising being created for Bealls.

It was no small feat. An entourage of about 50 people descended on Perry's for the shoot. The troupe included about thirty people on the production crew, about fifteen actors and models, and another ten individuals from the agency and Bealls.   The actors and models ranged in age from five years old to those in their 40s.

Sunshine was plentiful for the shoot. But since this was a January production, the temperatures hovered in and around the 50s. So while the actors and models appeared to be soaking up the sun in bathing suits, the crew was bundled up and on-camera folks had to warm up between takes. "It was a pleasure working with the Perry's people," said Collins. "Perry's management and staff was essential to making the project a success," she added.   

The feeling was mutual, according to Perry's Sales & Marketing Director Sharon Norris. "It was an ambitious shoot but everyone involved worked extremely well together," she said. "There was a great deal to accomplish and it all got done in two very busy days. And the footage was beautiful".

The Dalton Agency is headquartered in Jacksonville and represents leading clients throughout the South, including Bealls. The department story has more than 70 locations in Florida with clothing, shoes, gifts, housewares and home décor for the Florida Lifesytle. To see why Perry's Daytona Beach hotel was chosen for this shoot, visit the website at to see photos of the property and a live streaming Daytona Beach cam.

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Perry's Ocean Edge Resort
2209 S. Atlantic Avenue, Daytona Beach, FL 32118